GENE SIMMONS MoneyBag Brand, DUSSAULT APPAREL Announce Strategic Alliance With CONCEPT ONE

Jason Dussault, Chairman and Head Designer for Dussault Apparel and Gene Simmons, owner of the Gene Simmons MoneyBag brand, have signed a long-term exclusive apparel and accessories license agreement and strategic brand building alliance for the Gene Simmons MoneyBag brand with New York City-based Concept One Accessories. Concept One is recognized as America's premier resource for licensed fashion, sports, and entertainment accessories. Under the license agreement, Jason Dussault has agreed to provide sales and design services to the venture and will be transferring royalty fees to Dussault Apparel.

Dussault commented, "This opportunity represents a major strategic shift for Dussault Apparel to focus on its core strength in design and merchandising development and work closely with Gene Simmons and Concept One in building a strong Extreme MoneyBag brand collection in apparel and accessories targeted initially at the adrenaline and action sports market."

Michael Rosen of Livin' The Dream and Extreme MoneyBag sales agent remarked, "In my 20 years in the action sports industry I don't think I have ever seen a brand launch with this much excitement. The dealers we have met with have all been interested in bringing in the line and see the potential for brand expansion. The rep force all feel the same or they would not be here. We have the top reps in the industry giving us access to the top shops. We really have everything we need to make MoneyBag a huge success."

Gene Simmons and Jason Dussault successfully introduced the Extreme MoneyBag brand collection to an enthusiastic audience of buyers and action sports retailers at the February SIA show in Las Vegas. The story of the introduction will be featured this summer on A&E in segments of "Gene Simmons Family Jewels" reality series.

Jason Dussault added, "Concept One has built successful licensed apparel and accessories with such well-known brands as Sean John, X Games, Xbox, Levi's Red Tab, Disney and the United States Polo Association. In addition, they have built successful programs with key league sports properties including: the National Football League, Major League Baseball, the National Basketball Association and the National Hockey League. Concept One's entertainment product line has an impressive roster of current and legendary rock bands."

Sam Hafif, president and founder of Concept One, stated, "We love the combination of Gene's in-your-face style, and Jason's edgy design. The board culture is bound to adopt MoneyBag as their new counterculture lifestyle brand. Concept One is excited to be part of the launch of this brand. We will be launching tee shirts, hoodies, and headwear for the fall/winter 2009 season, followed by small leather goods, bags and other apparel categories."

Concept One is the premier resource for licensed fashion, sports, and entertainment accessories. Its integrated portfolio contains an unprecedented offering — creating the ultimate go-to resource for men's, women's and children's licensed accessory products.